Creative
Production Agency
Empowering clients to work with the most influential production and creative agency via a tech ecosystem integrating a comprehensive suite of systems and features,
Highlights
Built the PMM function at a high growth production agency
Created high volume of PMM collaterals with tailored content
Supported the revenue generation of £1B+ in new deals
Background
Hogarth Worldwide, a leading global creative production and marketing implementation company, sought to enhance its content management capabilities to streamline workflows and improve collaboration across its international teams. The solution was to build a tech ecosystem designed to centralise content storage, improve accessibility, and enable seamless collaboration. As a key member of the programme, I played multiple critical roles including Product Marketing Manager, Communication Manager, and Solution Consulting and Design Manager.
Hogarth Worldwide, a leading global creative production and marketing implementation company, sought to enhance its content management capabilities to streamline workflows and improve collaboration across its international teams. The solution was to build a tech ecosystem designed to centralise content storage, improve accessibility, and enable seamless collaboration. As a key member of the programme, I played multiple critical roles including Product Marketing Manager, Communication Manager, and Solution Consulting and Design Manager.
Objectives
Objectives
Enable the business with a tech ecosystem to increase efficiency and ultimately drive growth: Implement a sustainable ecosystem that embraces and improves the ways of working.
Improve Collaboration: Facilitate better collaboration among global teams with varying needs and workflows.
Enhance User Experience: Ensure the platform is user-friendly and meets the specific needs of Hogarth’s employees.
Boost Efficiency: Streamline content workflows to save time and reduce operational costs.
Enable the business with a tech ecosystem to increase efficiency and ultimately drive growth: Implement a sustainable ecosystem that embraces and improves the ways of working.
Improve Collaboration: Facilitate better collaboration among global teams with varying needs and workflows.
Enhance User Experience: Ensure the platform is user-friendly and meets the specific needs of Hogarth’s employees.
Boost Efficiency: Streamline content workflows to save time and reduce operational costs.
My Roles and Contributions
My Roles and Contributions
My Roles and Contributions
Product
Marketing Manager
Product Marketing Manager
Product Marketing Manager
Positioning and Messaging: Developed clear messaging around the benefits and features of the entire new tech ecosystem, emphasising its capability to unify and streamline content management.
Go-to-Employee Strategy: Created and executed a go-to-employee strategy that included product launches, promotional campaigns, and training programs to ensure widespread adoption across the organisation.
Content Creation: Created and maintained a series of collaterals including decks, one pagers, demo videos, communication sites to promote every single system made available.
Positioning and Messaging: Developed clear messaging around the benefits and features of the entire new tech ecosystem, emphasising its capability to unify and streamline content management.
Go-to-Employee Strategy: Created and executed a go-to-employee strategy that included product launches, promotional campaigns, and training programs to ensure widespread adoption across the organisation.
Content Creation: Created and maintained a series of collaterals including decks, one pagers, demo videos, communication sites to promote every single system made available.
Communication Manager
Communication Strategy: Developed a series of communication plans based on personas, regions and department in partnership with the senior leadership team to effectively communicate the rollout of each system.
Change Management: Worked with the Transformation team to design and implement a change management plan to guide the organisation through the transition to the new systems.
Content Creation: Created and deployed the copy of each communication iteration making sure the content was tailored to the audience.
Communication Strategy: Developed a series of communication plans based on personas, regions and department in partnership with the senior leadership team to effectively communicate the rollout of each system.
Change Management: Worked with the Transformation team to design and implement a change management plan to guide the organisation through the transition to the new systems.
Content Creation: Created and deployed the copy of each communication iteration making sure the content was tailored to the audience.
Solution Consulting & Design Manager
Solution Consulting & Design
Enabling the Growth Team: Conducted detailed demos and provided technical expertise during client meetings to showcase the OCP's capabilities and customize solutions to meet specific needs.
Content Creation: Developed comprehensive technical slides and documentation for RFPs and RFIs, detailing the platform’s architecture, integration, security features, and scalability.
Customising Solutions for Client Needs: Collaborated with clients to understand their specific requirements, then in partnership with our Product Managers, tailored our systems to deliver customised solutions that addressed their unique challenges and optimised their workflows.
Enabling the Growth Team: Conducted detailed demos and provided technical expertise during client meetings to showcase the OCP's capabilities and customize solutions to meet specific needs.
Content Creation: Developed comprehensive technical slides and documentation for RFPs and RFIs, detailing the platform’s architecture, integration, security features, and scalability.
Customising Solutions for Client Needs: Collaborated with clients to understand their specific requirements, then in partnership with our Product Managers, tailored our systems to deliver customised solutions that addressed their unique challenges and optimised their workflows.
Challenges & Solutions
Integration with Existing Systems: One of the major challenges was integrating this new tech ecosystem with Hogarth’s existing systems. By creating bespoke content and engaging content, and communicating, we developed custom integration solutions that ensured seamless connectivity.
User Adoption: Ensuring widespread user adoption required addressing resistance to change. Through targeted communication strategies and comprehensive training programs, we facilitated a smooth transition and encouraged early adoption.
Scalability and Performance: To meet the demands of a global operation, the programme needed to be highly scalable and performant. We implemented robust testing protocols and performance optimisation techniques to ensure the platform could handle high volumes of content and user traffic.
Integration with Existing Systems: One of the major challenges was integrating this new tech ecosystem with Hogarth’s existing systems. By creating bespoke content and engaging content, and communicating, we developed custom integration solutions that ensured seamless connectivity.
User Adoption: Ensuring widespread user adoption required addressing resistance to change. Through targeted communication strategies and comprehensive training programs, we facilitated a smooth transition and encouraged early adoption.
Scalability and Performance: To meet the demands of a global operation, the programme needed to be highly scalable and performant. We implemented robust testing protocols and performance optimisation techniques to ensure the platform could handle high volumes of content and user traffic.
Results
Centralised Content Hub: Successfully centralised Hogarth’s content management, making it easier to store, manage, and retrieve content.
Enhanced Collaboration: Improved collaboration among global teams, leading to faster project turnaround times and higher quality outputs.
User Satisfaction: Achieved high user satisfaction rates due to the platform’s intuitive design and comprehensive support.
Operational Efficiency: Streamlined workflows and reduced operational costs, contributing to a significant increase in overall efficiency.
Centralised Content Hub: Successfully centralised Hogarth’s content management, making it easier to store, manage, and retrieve content.
Enhanced Collaboration: Improved collaboration among global teams, leading to faster project turnaround times and higher quality outputs.
User Satisfaction: Achieved high user satisfaction rates due to the platform’s intuitive design and comprehensive support.
Operational Efficiency: Streamlined workflows and reduced operational costs, contributing to a significant increase in overall efficiency.
Conclusion
Deploying this ecosystem at a global Creative Production agency was a multifaceted project that required a strategic blend of marketing, communication, and technical expertise. Through collaborative efforts and a user-centric approach, we successfully delivered a solution that transformed this agency's content management capabilities, driving enhanced efficiency and collaboration across the organisation. This case study reflects my ability to manage complex projects and deliver impactful solutions in dynamic and challenging environments.
Deploying this ecosystem at a global Creative Production agency was a multifaceted project that required a strategic blend of marketing, communication, and technical expertise. Through collaborative efforts and a user-centric approach, we successfully delivered a solution that transformed this agency's content management capabilities, driving enhanced efficiency and collaboration across the organisation. This case study reflects my ability to manage complex projects and deliver impactful solutions in dynamic and challenging environments.
