All case studies

Engage & Connect

Leading the implementation of a New Internal Communication Tool

Highlights

Comprehensive Leadership: Led the project from tool assessment and selection to configuration, branding and launch.
Successful Launch: Orchestrated a phased launch strategy, achieving high adoption rates and improved internal communication.
Impactful Metrics: Collected and analysed success metrics, providing data-driven insights to senior leadership for continuous improvement.

Background

Hogarth Worldwide, a leading global creative production and marketing implementation company, sought to enhance its content management capabilities to streamline workflows and improve collaboration across its international teams. The solution was to build a tech ecosystem designed to centralise content storage, improve accessibility, and enable seamless collaboration. As a key member of the programme, I played multiple critical roles including Product Marketing Manager, Communication Manager, and Solution Consulting and Design Manager.

Objectives

Enhance Internal Communication: Streamline communication across departments and locations to improve collaboration and operational efficiency.

Increase Engagement: Foster a more connected and engaged workforce by providing a modern, user-friendly communication platform.
Measure Success: Gather and analyse success metrics to ensure the tool meets its objectives and delivers value to the organisation.

My Roles and Contributions

Strategic Review & Pitch to Leadership

Assessment and Pitch to Leadership

Initial Assessment: Conducted an in-depth analysis to identify the essential features and capabilities required for Hogarth’s communication needs.

Tool Evaluation: Thoroughly researched and evaluated various communication tools, focusing on -usability, integration, scalability, and security.
Internal Pitch: Successfully presented the selected tool to the senior leadership team, demonstrating its strategic alignment with Hogarth’s goals and securing their buy-in.

Initial Assessment: Conducted an in-depth analysis to identify the essential features and capabilities required for Hogarth’s communication needs.

Tool Evaluation: Thoroughly researched and evaluated various communication tools, focusing on -usability, integration, scalability, and security.
Internal Pitch: Successfully presented the selected tool to the senior leadership team, demonstrating its strategic alignment with Hogarth’s goals and securing their buy-in.

Configuration and Comprehensive Planning

IT Collaboration: Led the configuration and customisation of the tool in partnership with the IT team, ensuring seamless integration with existing systems and adherence to security protocols.

Communication Plan: Developed a robust communication plan detailing the launch strategy, key messages, and communication channels. Engaged key stakeholders throughout the planning process to ensure their needs were met and to facilitate smooth implementation.

Effective Launch and Ongoing Evaluation

Solution Consulting & Design

Orchestrating the Launch: Directed a phased launch strategy that included pilot testing, feedback collection, and iterative improvements. Organised launch events and training sessions to familiarise employees with the tool and its benefits.

Branding and Messaging: Collaborated with the design team to create a distinctive logo and banners, ensuring the tool had a strong visual identity. Maintained consistent branding across all communication materials and interfaces.
Gathering Success Metrics: Established key performance indicators (KPIs) to measure the tool’s impact on communication and collaboration. Collected and analyzed usage data and user feedback, providing senior leadership with data-driven insights and recommendations for continuous improvement.

Orchestrating the Launch: Directed a phased launch strategy that included pilot testing, feedback collection, and iterative improvements. Organised launch events and training sessions to familiarise employees with the tool and its benefits.

Branding and Messaging: Collaborated with the design team to create a distinctive logo and banners, ensuring the tool had a strong visual identity. Maintained consistent branding across all communication materials and interfaces.
Gathering Success Metrics: Established key performance indicators (KPIs) to measure the tool’s impact on communication and collaboration. Collected and analyzed usage data and user feedback, providing senior leadership with data-driven insights and recommendations for continuous improvement.

Challenges & Solutions

Securing Stakeholder Alignment: Aligning various departments and senior leadership with differing priorities was challenging. I conducted comprehensive stakeholder meetings to address concerns and tailored presentations to highlight the tool's alignment with Hogarth's strategic objectives, securing necessary support.

Ensuring User Adoption: I developed an engaging communication plan with user-friendly guides, and ongoing support, leveraging early adopters to champion the tool.
Managing the Project Independently: Handling all aspects of the project alone required meticulous planning. I created a detailed roadmap, set clear milestones, and maintained open communication with stakeholders, ensuring seamless execution of each project phase.

Securing Stakeholder Alignment: Aligning various departments and senior leadership with differing priorities was challenging. I conducted comprehensive stakeholder meetings to address concerns and tailored presentations to highlight the tool's alignment with Hogarth's strategic objectives, securing necessary support.

Ensuring User Adoption: I developed an engaging communication plan with user-friendly guides, and ongoing support, leveraging early adopters to champion the tool.
Managing the Project Independently: Handling all aspects of the project alone required meticulous planning. I created a detailed roadmap, set clear milestones, and maintained open communication with stakeholders, ensuring seamless execution of each project phase.

Results

Improved Communication: Significantly enhanced internal communication, leading to more efficient collaboration across departments and locations.
High Engagement: Achieved high adoption rates and positive feedback from employees, indicating strong engagement with the new tool.
Data-Driven Insights: Delivered valuable insights to senior leadership, supporting informed decision-making and ongoing optimisation.

Improved Communication: Significantly enhanced internal communication, leading to more efficient collaboration across departments and locations.
High Engagement: Achieved high adoption rates and positive feedback from employees, indicating strong engagement with the new tool.
Data-Driven Insights: Delivered valuable insights to senior leadership, supporting informed decision-making and ongoing optimisation.

Conclusion

Leading the implementation of a new internal communication tool at Hogarth was a multifaceted project that required strategic vision, technical expertise, and effective communication. By overseeing every aspect of the project, from assessment to launch and evaluation, I ensured the tool met organisational needs and delivered significant value. This case study demonstrates my ability to manage complex projects and drive impactful outcomes through strategic leadership and meticulous execution.